Thursday, March 18, 2010

Taglines used by trourist promotion agences elsewhere

Several countries have taglines to bring tourists to their countries. Malaysia's tagline is "Malaysia, truly Asia". What are the taglines used by other countries? Which tagline do you like best and why? Share your views.

Bring tourists to Singapore

The Tourism Board has used the following tagline in past years:

Instant Asia
Uniquely Singapore
Your Singapore

Which tagline do you like best? Do you have any other suggestions? Share your views here.

View from a local consultant


Hi Mr Tan
Like what the article said, the money spent is only one part of the equation. The ministry / branch of government using the consultant must get value out of the consultants' delivery and must make sure that they manage these people properly.

I do some consulting work for the government, for specific industry related issues. My job is it identify these issues, put them into something that these govt people can understand, and use to have a sensible discussion with people from the industry to resolve them. Its something they will not be able to get a handle on, or take a very long time to fully comprehend. You can say that I provide external expertise, but nothing unique in the sense if they hire people with the same background with 15 years experience they can have the same in-house view / expertise.

I think I do add value in some respect, in the sense that my work do get used in actual life. I see white elephant projects in cases where money is spent but the deliverable is lousy, or does not make an impact at all in many ways.
Consultant

Many orders in i-Shop

I sent an e-mail to customers who bought from i-shop in the past and told them about the new books available on i-shop and the Shape Quiz promotion. Over 20 orders were received in one day. Click here.

Here is a video on how the Shape Quiz can help in developing the thinking process. It is good for children, adult and seniors.

A few customers have asked for the earlier volumes of the Intelligence Quiz as they enjoyed this type of puzzle. A few copies are still available at i-Shop.

Consultants and Government

Consultants earn a lot of revenue by providing service to governments. Read this article.

Quote:
Over the decades, all government administrations, in all jurisdictions, have been spending public money on consultants without managing the value delivery side of the equation. Consulting firms know that once they get through the procedurally intensive selection process they essentially have an open-ended license to generate revenue.
Unquote


Does this also happen in Singapore? I have heard of large sums of money being paid by the government agencies to management consultants. Share your views.


Tan Kin Lian