Monday, April 20, 2009

DBS Asia Treasures Lounge

I have been a customer of DBS for more than 30 years. A few years ago, they offered me the membership of the Asia Treasures lounge in Changi Airport. I did not use the facilities initially.

Last two years, I used the facilities regularly for my trips to Jakarta. Recently, DBS decided not to renew my membership on its expiry. Their explanation was that my asset under management fell below $1 million.

I do not recall have met this $1 million mark when the membership was first offered to me. DBS must have raised the requirement for people who used the facilities regularly. So, current profit is more important than past relationship. This is the new value system in Singapore.

I have learned to accept the new world, but I do wish for the old world where long term relationship is treasured.

Tan Kin Lian