Marketing technique of property consultant

My friend visited a new property launch. The price of the property had increased by more than 30% during the past six months. At the current price, the property was very expensive.

The property consultant recommended a specific unit at a good facing and with the price still not adjusted by as much as the other units. There is only one unit left with "good value". It was so enticing, that my friend almost presented a cheque to book that unit. She did not consider the heavy commitment, the monthly repayment, affordabilty and other factors.

Fortunately, a family member stopped her from making this "on the spot" purchase. After returning home, she realised that it was really beyond her reach.