Saturday, March 20, 2010

Universal Studio Singapore

Many people think that Universal Studio Singapore will fail. They point to the other theme parks that failed, e.g. Har Par Villa, Tang Dynasty City and Asian Village (also in Sentosa). They point to the hot climate, limited land space (due to high cost of land) and the small population base.

I think that USS has a good chance to succeed. Here are the positive factors:
a) It is better to be in a hot climate, rather than a cold climate (i.e. winter). USS only needs to create shade and breeze to make it more comfortable. Technology allows this to happen.
b) The compactness is an advantage, as there is no need to walk far from one ride to the next.
c) The closeness of Sentosa to the city and hotels is also an advantage. The tourist does not have to spend two hours to get to the theme park (which is the travelling time for most theme parks around the world).

The management of USS can turn the disadvantages into advantages, and make USS successful (against the odds).

Tan Kin Lian