PDF centric website [2]

I made a deliberate decision to pursue a document-centric websites. Some people, who are used to the traditional HTML design, disagree with my approach and argue that search engines cannot find the keywords in the documents. (Some of these critics make a living by designing website on the traditional HTML approach).

I am aware of this perceived disadvantage of the PDF design, but it is inconsequential. If a reader search for the word "insurance", he will get millions of links. Do you expect your HTML webpage with the word "insurance" to appear on the top page?

The webpages that appear at the top are from people who pays Google a few dollars per click. The buying rate could be less than 1% of clicks, so the cost of this type of advertising is very high.

If you search for "Tan Kin Lian", you will get to my website anyway. I do not expect people to come to my website through the keywords of "insurance", "investment", "property" or other generic words.

There are several advantages of the PDF centric website. It is easy for the reader to download a PDF containing the FAQs. The PDF can be read offline, printed or mailed to other people. This advantage far overwhelm the disadvantage of "missing the search engine".

I invite innovative enterprises to build the PDF centric website as a second website for your organisation. You do not have to dump the current website. Have two websites and see which attracts more visitors. You can read the PDF centric website here.

Tan Kin Lian