Computer buyers sent on a wild goose chase

Monica Lau wrote in the Straits Times about an advertisement by Courts Bukit Timah offering a Dell notebook from $399. After taking the trouble, "braving the rain" to be at the store, she found that there was no such offer. The only Dell notebook was being sold at $999.

Was this a misleading advertisement? Are there anybody who takes action to address these complaints? Is this another example of the "buyer beware" culture?