Scams are getting more personal

I receive scams regularly, They are getting to be more personal. I believe that this fit into the profile of a scam. This is a nuisance as it is now quite difficult to distinguish between the genuine inquiry and the scams.

Email
I am Mr. Vincent Cheng Chairman of the Hong Kong and Shanghai Banking Corporation Limited. I have a sensitive, confidential brief from Hong Kong and I am asking for your partnership in re- profiling funds.
What I require from you is your honest co-operation and all confirmable documents to back up this fund shall be made available to you prior to your acceptance and as soon as I receive your return mail I will let you know what is required of you.

Vincent Cheng.
Email.:chengvincent81@yahoo.com.hk