Does NTUC Fairprice give good value?

Dear Mr Tan,

I am an avid reader of your enlightening blog. I remember that you once cited that NTUC Fairprice offers the most economical pricings. What is your comment on the article below:

Price chart figures can be misleading
I refer to last Sunday's table titled 'At the shops', which compared the prices of food products in various supermarkets and wet markets in Singapore.

I have issues with the way in which the food prices were presented. At best, the figures require the readers to do some calculations to arrive at the right conclusions. At worst, the numbers mislead the readers into thinking that NTUC FairPrice always offers the most competitive prices.

For example, in citing the prices of kai lan, the table displayed FairPrice's pricing as $1/200g. This works out to $5/kg, which is higher than that in Sheng Siong supermarket ($2.50/kg) and Chung Ling Wet Market ($3/kg).

The comparative prices of cucumber and cai xin were also presented using sometimes different units of measure.

It turned out that in these instances, FairPrice's prices were the least competitive. From the table, it seemed FairPrice offered the most competitive pricing only for a carton of 10 eggs.

Most readers just want a quick look at the comparative prices. This being the case, the way the figures were presented can easily mislead the readers into thinking that FairPrice products are priced the lowest, when that may not be the case.

REPLY
It is a matter of opinion. Generally, Fairprice offers good value. Sheng Siong gives good value as well.