Wednesday, April 21, 2010

Reputation of Shopping Malls

Dear Mr. Tan
A land banking company is using temporary space in Vivocity. They seem to be using legitimate real estate to introduce land banking and high yield investment offerings. The same compay also uses space in Raffles City.

To what extent do the owners of these locations have a responsibility to ensure that the space they rent is used ethically and legally ?. And to what extent does their brand image suffer by being associated with non-ethical investment programs ?

Certain shopping malls in Singapore  have a reputation for cheating consumers even though the majority of retailers in those locations are honest.  High end brands wont move to those locations because of that reputation. Rents and reputation suffer accordingly. Some of these high end shopping malls should perhaps think about how many cheating retailers it takes to make a bad reputation.

SF