More teeth needed to curb false ads

Last year, a top multinational cosmetics company ran a national press advertisement in Britain ...
ASA asked for substantiation... rejected the studies... banned in its original form.
The same advertisement ran its full course in Singapore.
If a complaint had been made to ASAS,
would it have had the clout to take on a huge multinational corporation?
Cheng Shoong Tat

http://www.straitstimes.com/STForum/Story/STIStory_586300.html