Survey: TV subscription for the World Cup 2010

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Interim results, based on 77 replies
38 respondents subscribed for the 2006 World Cup and 11 for the 2010 World Cup. This reflected a drop of 71% in subscription.
Of the 66 who did not subscribe for the 2010 World Cup, 64% said that the price is too high and 56% want to boycott the subscription to show their unhappiness. 24% said that they would have subscribed, if the price is $30 or less.
Clearly, there has been much unhappiness, leading to a significant drop in subscription. I wonder if Singtel and Starhub would be releasing the information on the drop in subscriptions.